Try contrasting colors, bold text and symbols. Experiment with different sizes and shapes: square, jumbo square, slim and custom die-cut business cards. If your business cards look like everyone else’s, you’re missing the boat. Make it relevant to your customer base, and your business cards won’t be threatened with File 13. If you want prospects to keep your business card handy, give them something useful: a discount, a sports schedule, a checklist or brief how-to guide.Īll of these can fit succinctly on the back of your business card. Put your offer on your business card, front or back and tell customers what they need to do next to take advantage of it.Ĭustomers keep things that have value. No Offer or Call to ActionĪ great offer (something other than “free consultation”) will entice customers to take the next step in the purchasing process. Image Source: Global Phalanx by Jonathan Lavender 4. Don’t forget to include one on your business card. No TaglineĪ great tagline tells customers what you do, how it benefits them and serves as a memory hook. No photo at all is better than a pre-coffee photo snapped in a dim corner of your office. Image Source: Realize Business Cards by Thomas Høyrup Christensenĭon’t constrain it in square borders instead, have it take up half of your card or the entire background. If you want to convince customers to do business with you, take a shot of you in action, in a positive light. If you want to get a mug shot taken, break the law. OK, so your assistant finally wrangled you in a corner for that mug shot your designer has been asking for, and you look like a raccoon caught in a garbage can. Image Source: Meandering Along by Jessica Martincic 2. Your company’s logo should be smaller than your own photo. Make sure your name is big and bold, along with your contact information to help establish customer relationships. People do business with other people, but many business cards spend more space on the company and brand than the person handing them out.
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